The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year.
| The 2025 Notebook explores what marketers, publishing execs and decision makers need to know heading into the year. Read our special report. Additional coverage: Advertisers may still be standing by TikTok for now, but its execs are eyeing the door as the app’s U.S. future grows increasingly precarious. What’s a marketer to do when the leading social platform scales back what many considered important brand safety efforts? The answer, detailed in this Digiday+ Media Buying Briefing, could become a boon for media agencies — even if it means a lot of hard work ahead. Marketers, it seems, have become more interested in creating entertainment rather than just advertising around it. Expect to hear a lot about search engine optimization in 2025. Except it won’t be called that. AI was yet again top of mind at CES, with companies showcasing more practical applications. As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before. Other things to know about Join us for the Digiday Publishing Summit, March 24-26, in Vail to connect with media leaders through 1-on-1 meetings, cocktail hours and more. Today is your last chance to secure the best rate — book your passes now. Advertisers are taking off their training wheels by transitioning from test to execution mode to accelerate AI-driven decision-making across the open internet. Sponsored by Amazon Ads. From Digiday’s sister brand Glossy: Through personalized product recommendations, virtual shopping assistants, AR-enhanced experiences and more, AI is helping brands and retailers improve the customer experience and convert more sales. Sponsored by Lily AI. | | |
|
howdy! howdy! howdy! howdy! howdy! |
