Ad execs are diving into three major areas of the Privacy Sandbox without tweaking a thing. It's all about tracking outcomes for them. Vox Media's CRO Geoff Schiller joins the Digiday Podcast to talk about the state of the digital advertising market and how he’s showcasing vertical expertise to clients in various ways. For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing. More in this Digiday+ Marketing Briefing. Assembly is aligning some of its global structure to better fit its North American organizational structure, by appointing a global chief client officer and a global chief product officer. Other things to know about The Digiday Technology Awards are your chance to gain recognition as the best in tech. Join the ranks alongside past winners including Salesforce, Adobe and many more. Enter by Friday, April 12 to save. Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster. Sponsored by Klaviyo. Once an ad is carefully crafted, the format in which it’s delivered to consumers is crucial, as not all formats serve the same purpose. Advertisers are building machine learning platforms to provide the best format experience to consumers. Sponsored by Yieldmo.
Annually, Target guests complete 5 billion product searches on the retailer’s online properties. The new Roundel Media Studio gives brands all the tools they need to build and manage Target-sponsored products that connect with this highly engaged audience.
When brands manage Target Product Ads campaigns with Roundel Media Studio, they get advanced reporting across their entire Roundel buy through Roundel Kiosk. Teams use this self-service hub to create reports and gain insights to optimize performance and take control of their ad spend continually.
There are no DSP or platform access fees for activation. Sign up now to get on the access list.
Publishers and brands are seeing subscription adoption increase, with 76% of consumers subscribed to a streaming video platform and 62% using a retail subscription. Download this new report for more insights on the subscription economy.
Publishers are racing to gain a competitive advantage with AI. From dubbing video content in other languages to expanding engagement and monetization, generative AI has become a pathway to increasing creative productivity.
For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing.
While the top 10 retailers commandeer the lion's share of ad dollars, smaller RMNs are carving out their niche by capitalizing on their unique value proposition of capturing traffic during moments of purchase intent.
Assembly is aligning some of its global structure to better fit its North American organizational structure, by appointing a global chief client officer and a global chief product officer.
