Speechwriting tips to connect with audiences and why the trust gap is a huge problem for PR pros

3 speechwriting tips to comfort and connect with audiences

Captivating speeches aren’t about flashy rhetoric. Here are three ways to truly connect with audiences by understanding their pain points—and delivering solutions over showmanship.

By the numbers: Trust in professionals continues to fall, causing big problems for PR pros

Trust is down across the board. What it means for the field of PR.

The Scoop: Sports Illustrated’s future lies in flux after layoffs

Plus: Gosling speaks out after Gerwig and Robbie’s Oscar snubs for “Barbie”, USPS reveals electric mail trucks.

7 tips for writing clear, engaging headlines

How to earn the click.

Stanley shows why it pays to listen to new audiences

How this century-old brand became a viral darling.

Ragan’s Top Places to Work in Communications winners announced: See the list

The class of 2024 will be honored at Chicago’s Fairmont Hotel on April 18.

Empowering wisdom: Highlights from inaugural Top Women in Marketing Awards

A roundup of inspiring acceptance speeches and insights from the Top Women in Marketing Awards inaugural class.

Breaking misconceptions: Immersive marketing within the $249 billion gaming industry

Claire Nance of Activision Blizzard shared thinking player-first is crucial to making marketing experiences authentic.

New social media features and updates to know this week

Updates to X, Meta, TikTok and more.

The Scoop: Beef sellers are making whopper claims to climate-anxious consumers

Plus: DE&I is rebranding; no, Winston Churchill didn’t say that.

’Laughter is the sound of a consensus’: Humor tips from a presidential speechwriter

How to use humor to make your communications stand out and build trust

How Chevrolet amplified electric vehicle messaging among Black college students

The “Discover the Unexpected" campaign used internships at historic Black newspapers as a draw.

The Scoop: Purina barks back after social media group blames its pet food for sick pets

Plus: Another Panera Charged Lemonade lawsuit; AI is being blamed for lawsuits.

By the numbers: This is how many pitches actually get responses

The odds are not in your favor.