Post IDFA, ‘it‘s now about having an integrated tech stack in combination with first-party supply.’
| Apple’s new privacy update is expected to spark a wave of acquisition activity from gaming companies who will seek to build out more of their own in-house ad tech capabilities, experts say. The move will force app developers to ask for permission before they track users across other apps and websites. Many gaming developers are reliant on the IDFA -- identifier for advertisers -- to acquire new users, and without it, the ability for developers to use precision-targeting methods becomes more challenging. Read more below. The changes to the IDFA threaten to disrupt a highly lucrative advertising market. The programmatic rally that began in June and July has persisted through August, as more advertisers continue to come off the sidelines. Over the last five years, Bud Light has sponsored some of the biggest properties in esports such as League of Legends and NBA 2K. And now, it has created its own. As the pendulum swings away from data-heavy, third-party based audience targeting, publishers are using contextual data tools to gain more control over their contextual ad revenues. Time pivoted to video and broadcast television as a way to not only broaden its audience but deepen the brand deals associated with its Time 100 franchise. Other things to know about Last chance: The Digiday Technology Awards will showcase the tech that is modernizing media and marketing. From e-commerce to programmatic to automation, don’t miss your chance to be recognized among the industry’s best. Learn more about the categories and submit before the last chance deadline, tomorrow, September 4. As sales shift online during the pandemic era, few brands have been willing to spend the time and money to undertake a full “rip and replace” project to create an entirely new e-commerce platform. Sponsored by Fabric. | | |
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howdy! howdy! howdy! | Sponsored by Moat by Oracle Data Cloud | | Webinar: New techniques for measuring ad effectiveness | | Explore cutting edge techniques for measuring ad effectiveness in this new webinar on September 30, 2020, at 2 p.m. EDT. Listen to expert panelists as they unpack how to accelerate measurement so that insights are actionable mid-campaign, instead of afterward — keeping marketers moving at the speed of competition. | | |
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