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Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers Viacom will relaunch the net on Jan. 18 By T.L. Stanley Oxygen rolled out the yellow crime-scene tape and ripped-from-the-headlines stories and invited armchair detectives to test their sleuthing skills in a recent rebrand of the NBCUniversal-owned cable channel. Unofficial tagline: It's not your grandmother's true-crime network. This comes on the heels of other full-scale makeovers (A+E's H2 to Viceland) and shifts in focus (USA dropped...
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Adweek’s Fall TV Preview: Which New Broadcast Shows Deserve Your Attention and Ad Budget? In an underwhelming freshman crop, we’re spotlighting each new series By Jason Lynch The 2017-18 TV season is almost upon us. Over the next two months, the five broadcast networks will premiere 19 new shows (18, if you don't count NBC's Will & Grace revival). Fox got an early jump on the proceedings when it debuted its science-fiction series The Orville on Sept. 10, and CBS closes out...
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