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Testing, testing, 1...2...3… 

You want to make sure you are sending the most engaging and effective content to your contact list, right? So, it stands to reason that you will want to make sure you test what “the best” actually looks like. 

Split Testing from MarketingPlatform is an ideal tool for helping you come a long way down the road in doing exactly that. It is an automated way of making sure that your audience always receives the best performing email campaign as possible. 

What can you test?

Using Split Testing you are able to test a number of different versions of your campaign, with variations that can be as subtle or significant as you would like. These variations can include such things as the content itself (text, images etc.), the subject-line, and the “from” name of your campaign. These variations are sent to a small portion of your contact list (the size of which you decide), and the best performing campaign is determined according to the winning criteria you select, with this winning campaign in turn being sent out to the remainder of your contact list.

Testing content differences

Why would you want to test and compare the content of a mail? Well, it is worth testing this if for instance you are in doubt as to whether your Christmas Campaign should lead with an image of Santa Claus, a Snowman or Elsa from Frozen. Similarly, you might want to see if the placement of your content affects the responses, engagement and click-throughs you see from your campaign - does having certain products in certain positions, or different headlines, CTAs or button placements or any number of other variations inside the email content itself have a major impact on the effectiveness of your campaign?

You can read our much more detailed article here for the full low-down on Split Testing with MarketingPlatform  

Become a Split Test Genius! 

We’re here to help you earn your spurs with Split Testing, and we’ve an entire team at your disposal to help you get the very best out of Split Testing - and indeed all the other fantastic functionality at your fingertips in MarketingPlatform. 

If you’d like some help to get the ball rolling, our fabulous Sales Team is always on hand to answer your questions or offer some inspiration. Don’t hesitate to get in touch. Thousands of other companies already have.