Widen created this guide to help you elevate your brand with better file organization, sharing, and analytics in order to keep your content and your sanity in check.

Filled with tips, success stories, and even assessments to help you determine your organization's current "creative harmony" status, this guide introduces you to the world of digital asset management (DAM) and what it can do for you.

Your customers don't stand still, and neither should your insights. A 360-degree view helps to engage customers in the right way, which is important because personalization does matter. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, according to Forrester.

The ultimate goal is to get to know the customer and provide a full experience (marketing, buying, and ownership) that's personally tailored to them. Moving toward effective personalization is a long-term investment, but today's customers expect it.

See how to put audience data to work at: "Effective Personalization in a Real-Time World"