Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.
| Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core. Additional coverage: The AI platforms are coming for ad dollars. Cannes was just the first step. Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era. Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though. Here's what you might have missed from Cannes Lions 2025. More than a year after iHeartMedia execs planned to debut a handful of AI-translated podcasts, those shows are finally seeing the light of day. From sister site, Modern Retail: Social platforms like Reddit and Pinterest are striking more retail media partnerships. Other things to know about The Digiday AI Awards recognize the organizations leading the way in AI-driven innovation with categories such as Best AI Tool, Best Use of AI in Marketing Analytics and more. Submit by July 18 to save on entries. As marketers use incremental fixes — like new templates, quicker workflows or AI tools — to bridge gaps, they rarely solve system-wide issues. A connected, end-to-end creative supply chain is the supportive system teams need. Sponsored by Celtra. The latest contextual ad technology uses AI to understand the intent and emotion behind shopping habits. Neuro-contextual ad targeting makes marketers less reliant on traditional contextual tools like tracking and profiling by mirroring human cognition. Sponsored by Seedtag. | | |
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