Spotlight Sessions from Microsoft, PepsiCo, Lockheed Martin

The world has changed and with it, so has communications. Out of necessity, we’ve become more adaptable, empathetic and crisis ready. Join to hear an amazing, firsthand story that will inspire you to transform this survival instinct into strategy by creating and communicating a nimble organizational culture that doesn’t just survive challenges — but thrives in change.

Competition for attention is at an all-time high. If you want to create scroll-stopping content that gets read across all user journeys — then you need a content plan that ties internal and external comms together. Here’s how one major brand re-envisioned and unified its content using the PESO framework — which integrates paid, earned, shared and owned media. Join us for inspiring real-world examples of content, messages and channels that helped drive organizational objectives.

In his forthcoming book "The Human Side of Innovation: The Power of People in Love with People," PepsiCo’s first ever Chief Design Officer Mauro Porcini argues that strategic kindness, optimism and curiosity are what’s needed most in today’s global, hyper-connected and hyper accelerated world. Not only do these traits drive quality and productivity for your communications teams—but also a better working environment and society for all. Many companies, and many leaders, haven’t realized this yet. The ones that have are strategically hiring for and developing these traits in their people – and that’s why they have a competitive edge.

Let’s have some fun with a little quiz! Who said the following? “First rule of leadership: everything is your fault.” “Why join the navy when you can be a pirate?” “I’m a leader not a follower. Unless it’s a dark place, then you’re going first.” Find out at this refreshing closing talk, where we’ll also explore traits communicators can hone to become more valued strategic partners to the C-suite.