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Consumers want digital — that much is certain. Canadian indoor mapping and search SaaS startup MappedIn recently penned a deal with Simon Malls to enable digital way-finding in over 200 shopping mall locations — and that's just the beginning. Airports, campuses and more are in MappedIn's future. Read More...

Purchasing a mattress is a big and (often times overwhelming) decision – but what if it only took a consumer filling out a short quiz to have a personalized mattress delivered to their doorstep? It may sound too good to be true, but in this week’s Warby of X tracker, Adam Tishman, co-founder at Helix Sleep, shares how incorporating science and customization into the mattress purchasing process has transformed the traditional brick-and-mortar shopping journey into a direct-to-consumer eCommerce experience. Read More...

After winning a 2016 PYMNTS Innovation Project Award for Best Small Business Innovation, invoice financing firm Fundbox offers an update on everything it's been up to in the last year. VP of Marketing Jordan MacAvoy also highlights the challenges and focuses ahead for the firm and discusses the spirit of innovation in the SME finance world. Read More...