Manufacturers' Buyers Dive Into The Self-Service Opportunity As B2B buyers seek better online shopping experiences, manufacturers are adjusting their business models and embracing the B2C eCommerce model. But that's not always enough for a positive customer experience, considering the intricacies of the B2B world. Tacton Vice President Nick Thompson tells PYMNTS why manufacturers need to get out of their own way to embrace the self-service sales strategy â without compromising the buyer relationship. |