Give consumers what we have, not what they want — and what they might be too embarrassed to buy in a store. That’s the mantra of Pharmapacks, the $100 million eCommerce business you’ve never heard of. But their sales channel is interesting – and even a bit counterintuitive. Here’s how three high school buddies from Queens figured out how to use Amazon’s reach to their advantage.
How can the average consumer keep track of all the subscription services of which she’s a member but no longer wants to be? Not easily, and that’s a problem that is costing people money. Startups like Truebill — a one-click cancellation service — are aiming to take the pain out of unsubscribing. Read More...
IoT
Shell Pumps More For Less With IoT
Gas prices are often the pariah of low retail sales, but little is written about what oil companies are doing to become more efficient under the pressure of depressed sales. Is Big Oil and the environment doomed, then? Or could the Internet of Things turn rural wells into lean, efficient oil-producing machines?Read More...
O2O Tracker
Square Circles Stripe
Square’sannouncement yesterday that it would begin to process transactions for online merchants raised one big question: why? Doing it put it Square in competition with PayPal, Braintree, BlueSnap and Stripe – as well as the many other players whose platforms offer a turnkey solution to enabling digital payments. Their answer can be summed up in one word: omnichannel. Read More...
