It was all about Post Malone.
People say they wish they were young again, not me. Maybe I wasn't good-looking enough, maybe I didn't have game, but when I think of all the time I spent at shows and bars alone, wishing I could connect with others, I cringe.
But now I have status. Not on Wall Street, but in the small world they call the music business. I saw Michael Chugg backstage and the night before I connected with Lana Del Rey over a favor she did for a friend of mine, I was the intermediary (yes, that sounds like a name-drop, but there's no way to tell the story without her name).
So I feel pretty good about myself, except when I feel bad about myself. And my social anxiety has me running away from encounters as opposed to leaning into them, but the people in attendance...
They're young, they're not famous, so they're flaunting what they've got, their bodies and their outfits, hoping they will impress others, and that's a game I'm glad I'm past.
Now at least half of the attendees were women, I'd say more. And like that old song by the Marvelettes which the Young Rascals did a great cover of, there were short ones, tall ones, find ones, kind ones...
As well as overweight ones. And those who did poorly in the genetic lottery. No one could see their bank account, without talking to them you couldn't perceive their personality, it was all about their look and that's a tough game to play.
There wasn't a lot of interaction amongst the groups, there never is. So you're alone, until you're together. You spend your whole life trying to find a significant other, certainly if you're a man, women support each other, converse, whereas men will talk sports and not much more, most won't even reveal major problems, never mind give support to others who are experiencing them.
So the people watching was nonpareil.
There are just so many people in the world. You realize it when you walk amongst the assembled multitude. This is not like a sporting event, where you go to your seat and stay there, you wander and see thousands of people and wonder what their story is, what made them come.
I spoke with four twentysomething Asian women from Pasadena who love country music.
I talked to a group of SMU graduates who told me they don't like the Coachella people.
Yes, I sat at a picnic table eating an overpriced and substandard lobster roll which was sold to me by a woman who was the picture of "carny" and I saw an empty space and I engaged the others in conversation. Other than that, I didn't speak to a single person out on the field all day, for hours. There were tons there, but I was alone. And I'll be honest, for a minute there, longer, it was kind of depressing. We all need context. At least I had some backstage.
Once again, at Stagecoach it's all about the headliners. They had a drone shot of the crowd in front of the Mane Stage on the screen and it was overwhelming, huge.
And the country headliners have broader support than the pop headliners, despite getting less publicity and respect. And although the absolute headliner was Miranda Lambert, the performance by Post Malone on the Mane Stage right before was the hit of the night.
Now if you're a baby boomer, you can't get over the face tattoos. And the thing about tattoos is once you get one or two, many cover their bodies with more. It's not only his face that Post has inked.
And he seemed to come from nowhere, and had success in the hip-hop world, and I didn't give him much respect until I saw a YouTube video of him playing some Hendrix material. First, he could really play. Second, the group's performance gelled, it was a good facsimile of Jimi, with the forceful energy of "Are You Experienced."
And Post got a ton of press, he was everywhere. But then he was living in Utah and despite the hype, his last two albums haven't had anywhere near the amount of commercial success of the hits before them.
But the guy didn't fade away. That's the strange thing about the new era, for all the one hit wonders who can't sell a ticket and disappear, there are others who have anemic recording careers who continue to do good live business and sustain in the marketplace.
And now, suddenly, Post Malone is everywhere. He's on the Taylor Swift single and he's at Stagecoach doing a "Country Covers" set.
Now my knowledge of country is an inch deep and not even two inches wide so if you play classics, I don't know them. And I didn't know almost any of the songs Post Malone played tonight, you can check the set list and see how you do here:
t.ly/N-p6m But the performance was so engaging that it didn't matter. There was the energy of the band. And Post's personality and delivery. He related like a friend without pandering. There was no "Hello Cleveland!," but quieter conversation, in many cases with a humble character, other than when he was praising the special guests, Dwight Yoakam, Brad Paisley and Sara Evans. He praised them like a fan, it was not perfunctory, there was emotion.
The whole set had emotion. And I'm standing there thinking this guy has got a career, he's never going to be broke down and busted, apply for a straight job and not get it because of his face tattoos.
And Post looked scraggly, he had an untrimmed beard, was wearing regular clothes, it was akin to the rock stars of fifty years ago as opposed to the spandex of the eighties and the sparkles seen on stages at Stagecoach.
In other words, Post Malone has a strange charisma, he's likable, he's a star.
Today all the press is about the recording industry. Sure, there are stories about Taylor Swift's grosses, but most of the conversation is about Spotify Top 50 hits, what AI will do to the business, there's a lot of doom and gloom.
But not in the live business. Yes, it's hard to sustain yourself on the road, but I'd wager more acts than ever are doing so. It's hard to build an audience. Think about it, you're starting from zero and the goal is for people to notice you and pay you money? That's a heavy lift.
But in the live business there's big money. Headline in the desert and you could be paid eight figures. And ever since Beyoncé, one special show can pay endless dividends, boosting your career. And when you see someone live a bond is created that can never be achieved with a recording. And the promoters...are keeping you alive.
So in the end it's a matter of whether you can sell tickets and whether you can deliver on stage, whether you're a PERFORMER or not.
Performance is a skill. I saw Miranda Lambert back in 2010 in a club. Believe me, she delivers a far superior show today. And you can learn how to perform, but some people are naturals.
Like Post Malone.
So you can graze and catch the undercard at Stagecoach, but really it's about the big names. It's less about discovery than a victory lap.
And when these stars take the Mane Stage there are so many people there that you can feel the energy, it's palpable, you're thrilled to be there, to be included, that feeling is why you pay to go. When the act is on stage and the music surrounds you and you see them on the big screen...there's a lot of technology involved, but the essence is humanity.
So the reason you live life is the surprises, the unknowns. If you walk out the front door you never know what will happen. And my mood completely changed when I encountered Post Malone's performance tonight. Didn't matter whether you were short or tall, good-looking or less attractive, even what you were wearing, it was about a bond between your brain and what was on stage, and if it worked...you can't get that hit anywhere else.
What we're selling is music. But it's more than that. We're selling life, dreams. When done right a performance is unforgettable. The only thing better is sex. We search for these peak moments. And Post Malone surprised me and delivered one tonight.
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