Stalker had 3 years of broker's ads in his trunk | Strategies to take the friction out of customer service | A guide to writing the perfect brand value proposition
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Best Practices in Sales & Marketing
Strategies to take the friction out of customer service Looking at why customers contact your company in the first place can provide clues about how to remove the friction from your customer service processes, writes Bill Price, president of Driva Solutions. Price offers a nine-step process companies should go through as well as questions to assess your current customer service choke points. Full Story: CEOWorld Magazine (8/31)
A guide to writing the perfect brand value proposition Otter PR's Alaina Chiappone explains how marketers can craft the most effective value proposition for their brand, which should be based on customer and market research and compel customers to try products or services. "Your messaging across the board is driven by why people should be your customer, and your value proposition summarizes that quickly," Chiappone writes. Full Story: SmartBrief/Marketing (8/30)
Americans consider climate change in real estate search More than 90% of people believe that climate change will affect the real estate market, according to a survey of 1,000 US adults by Anytime Estimate, an online real estate education platform. Three in five people considered the likelihood of disasters when deciding where to move, but cost of living and housing prices remain the top priorities in a housing search, as 63% of people will consider buying in an at-risk area if the short-term costs are lower. Full Story: Sustainable Brands (9/1)
Canadian home buyers seek out private lenders Home buyers in Canada are turning to private lenders due to challenges receiving bank financing. Stringent rules and self-employed buyers are factors driving the trend, experts say. Full Story: CBC News (Canada) (8/31)
Technology & Innovations
Plume report: Consumer penchant for smart tech grows Smart home and internet of things technology use continues to gain momentum, with smartphones the most popular devices, per the Plume IQ Smart Home Market Report. "[I]t's evident that smart homes and IoT devices remain very much key to our connected lifestyles," says Plume's Todd Grantham. Full Story: Advanced Television (free registration) (8/31)
Fed's Bostic: Soft landing is 'very hard' to accomplish The Federal Reserve has "got some work to do" as it seeks to bring inflation closer to its 2% goal, said Federal Reserve Bank of Atlanta President Raphael Bostic. "When you bring demand down, that has the risk of slowing the economy down so that the economy stops growing," Bostic said, noting that a soft landing is "very hard" to accomplish. Full Story: Bloomberg (9/1)
Editor's Note
SmartBrief will not publish Sept. 5 In observance of Labor Day in the US, SmartBrief will not publish Monday, Sept. 5.
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