| As competition in Asia’s legal industry intensifies exponentially, how can law firms stand out from the pack? According to the ALB In-house Survey 2018, a third of all in-house counsel will refer to law firm marketing materials when it comes to picking which external counsel to use. And ALB Asia Who’s Who is the best platform to market yourself to in-house counsel.
The ALB Asia Who’s Who carries profiles of law firms, service providers and more. Featured law firms and services providers will be able to reach in-house counsels extensively to showcase their notable work, prominent personnel, contact details and other key information, including why they should be chosen over their competitors. It allows the firms to not only leave a positive impression on their clients but also a chance for them to get a glimpse at their track record and the potential of the firms.
Building on the previous two editions in 2016 and 2017, ALB Who’s Who 2018 will not only be distributed to more than 45,000 readers but also at our various awards and flagship events in Asia reaching an unparalleled number of potential clients.
So what does the ALB Who’s Who 2018 offer that’s different? Well, this year we provide digital add-ons.All law firms and service providers being featured in the ALB Asia Who’s Who will receive a complimentary editorial Q&A that will be published on our website, featured on our homepage for a week, and also sent out in the weekly newsletter, thus ensuring you stay in client’s thoughts well after the Who’s Who is published.
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