Starbucks changes stance on pro-BLM attire; Tips for inclusive language; Crisis lessons from Levi Strauss; and more

DAILY SCOOP

Starbucks allows pro-BLM attire, OKCupid’s profile buttons to support race relations and LGBTQ inclusion, and Band-Aid brand offers new skin tones

Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.

THE CONSULTANT IS IN

What an inclusive language toolkit should cover

As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol.

COVID-19

5 crisis communications takeaways from Levi Strauss’s corporate affairs team

Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process.

CRISIS COMMUNICATIONS

How to build community during the current global pandemic

In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together.

RAGAN AWARDS

Don’t miss next week’s PR Daily Awards entry deadline

Ragan’s PR Daily Awards will showcase the best comms campaigns, events, publications and teams. Enter the industry’s top benchmarking program by next Friday, June 19.

DAILY SCOOP

Walmart, Walgreens and CVS unlock ‘multicultural’ products, Lufthansa to lay off 22,000 employees, and companies honor ‘Juneteenth’

Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more.

CRISIS COMMUNICATIONS

How to keep remote workers engaged, motivated and inspired

Be human, facilitate frequent check-ins, and find meaningful ways to celebrate wins.

EMPLOYEE ENGAGEMENT

3 ways to keep employees connected during a crisis

Learn how USAA has kept its workforce united and inspired as the pandemic unfolded.

PR DAILY AWARDS

Announcing PR Daily’s 2020 Digital Marketing & Social Media Award winners

Congratulations to this year’s winners.

PR

Successful PR is more than a handful of impressions

The true value of PR should be measured by something other than raw viewer stats. Here’s how every pro should think about it.

DAILY SCOOP

NASCAR bans Confederate flag, Bon Apétit apologizes, and U.S. Soccer team allows players to kneel in protest

Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more.

CRISIS COMMUNICATIONS

Combing the data behind Black Lives Matter messages

Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.

EXECUTIVE COMMUNICATION

The secrets to finding your digital voice

Before opening your mouth, clarify the message in your mind. As you speak, mind your body language, and take tiny pauses to prepare the next points.

CONTENT MARKETING

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

Dozens of outstanding companies and agencies earn accolades as the best of the best in online audience engagement, consumer awareness and a host of other specialized categories in PR Daily’s recent awards program.