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Starbucks’ New Campaign Asks: What Does Good Feel Like? Work from 72andSunny shows breadth of answers By Lauren Johnson A new campaign from Starbucks and 72andSunny showcases the wide range of answers people have to the question, "What does good feel like?" "Good Feels Good" launches three flavored shaken iced tea drinks that are made from fruit and botanical blends and do not include artificial sweeteners and flavors. "When you taste them, they do...
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Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up GYK Antler previously worked on its Brown Cow brand By Erik Oster As the battle for yogurt market share continues, Stonyfield has selected its first creative agency of record. Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield's brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow. Earlier this month, Danone announced the sale of Stonyfield to Lactalis for...
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