| | | | | Startup ‘Bodega’ Has Angered Fans of Actual Bodegas. Can It Recover? While its messaging was wrong-headed, it likely still has hope By Christopher Heine What if you debuted a brand and everyone from two of the country's most important cities hated on you on Day One? Well, Bodega's founders are about to find out. Social media users from New York and Los Angeles are digitally protesting the launch of Bodega, a startup rolling out 50 "bodegas"--which are, essentially, vending...
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