Stats roundup: the impact of Covid-19 on marketing & advertising In this week's roundup: Travel app downloads in Europe rebound in H1 2021Global marketing budget growth slows in September 202162% of Britons watch more subscription video on demand (SVOD) even after lockdown has lifted...and much more.
Sponsored by What challenges do FSI brands face in creating next-level digital experiences? In partnership with Sitecore, Econsultancy has launched a new report exploring challenges and opportunities faced by brands operating in the financial services sector. Based on a survey of 201 financial services executives and 155 respondents working across all other industries, here are some key highlights.
A day in the life of… Orsi Jojart, Associate Partner at McKinsey & Company We chat to Orsi Jojart, Associate Partner at McKinsey & Company and a leader in the Marketing and Sales Practice and McKinsey Digital in the UK, about her data-focused role, what differentiates leading retailers right now, and what's in store for the future of retail.
Digital Shift Q4 2021: The Unstoppable Rise of TikTok With TikTok now reportedly passing one billion monthly active users, veteran consultant and digital transformation specialist Neil Perkin looks at the latest innovations from the platform as it is rapidly becoming too big to ignore for both advertising and social commerce.
Digital Transformation Monthly – October 2021 This month, the report looks at the grocery brands seeing strong online growth, new partnerships in retail and the new digital bank set to ramp up competition within the UK retail banking market.
Data-driven Marketing Best Practice Guide A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution.
The Skills Dilemma 2022: How can marketing cross the digital chasm? November 3rd 2021, 3pm GMT | 11am EST An existing digital skills gap has been exacerbated by rapid digitisation post-Covid. Join our next briefing as we ask a panel of senior marketers and digital professionals what they see as key skills for 2022 and whether modern job descriptions are asking too much of new hires.
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Join us on 3 November, 3pm GMT | 11am EDT, as we explore the ever-increasing digital skills gap and ask our expert panel of professionals the important questions surrounding digital, marketing and ecommerce competencies.
