This week's roundup looks at statistics on predicted global ad market growth in 2021, US consumer spend on video games, the growth of digital marketing jobs and much more.
Almost all areas of business are now engaged with customer understanding and business performance data. It has become essential for marketing teams themselves to position their strategy and budgets within educated assessments based on marketing data.
Liam Patterson is the CEO and Founder of Google Shopping platform Bidnamic. We caught up with Liam to find out more about his role, and how Covid-19 has impacted both his company and the wider retail sector.
Digital Transformation Monthly – 2020 in Review This special edition of Digital Transformation Monthly looks back at the major digital marketing trends and developments of 2020 that shaped a range of sectors in an extraordinary year.
Brand Purpose Best Practice Guide Econsultancy’s Brand Purpose Best Practice Guide defines brand purpose, explains how to create and implement a purpose, and offers examples and ways to measure its impact.
Join us for a live premiere of the new Marketing & Digital Trends for 2021 and Beyond, covering Ashley Friedlein's much anticipated predictions, alongside a panel discussions with brand leaders and a Q&A session.
We’re proud to present a series of three Festivals in 2021, beginning with The Bottom Line on 23-25 March. Gain actionable insight and fresh thinking that will empower you to make better decisions.