Create your business’s personality.
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Talking Shop

November 12, 2024

What's inside:

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A step-by-step guide for building your business’s brand.

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How smart branding kept this brand close to its roots.

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Tips for finding and shaping your brand voice.

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GuIDE

Your Brand, Built in 7 Steps

Your business’s brand goes beyond its name and logo. It encompasses every way your business interacts with the world. Learn how to show your customers what you’re all about.

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GROWTH

From NYC To Global Empire

Magnolia Bakery has grown far beyond its original location in New York. But its kept its small-bakery feel. Shopify Masters spoke with Magnolia’s former marketing pro to reveal how the company stayed loyal to its original branding.

Watch the interview

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VIDEO

Finding Your Brand Voice

Think of your brand voice as the personality behind your business. It’s a key way to build connections with your customers, push your mission and vision forward, and set your business apart in even the most crowded markets.

Learn from these examples

SLOGAN MAKER

💬 Pick the slogan that introduces your brand to the world.

Use Shopify’s slogan maker tool to find a catchphrase for your brand based on just a few keywords. You can also get inspiration from dozens of industries and products.

Pick a slogan

Shopify empowers independent business owners everywhere

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.

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