Snap Inc., Snapchat's parent company, is preparing for it's March IPO. Get ready for the big announcement by brushing up on the latest Snachat trends with some of our recently released research. We have ad spending metrics, marketer and publisher trends, consumer behavior stats, and much more
| | | Must-see research and data on Snapchat | | With Snap Inc.'s recent IPO announcement, it's more important than ever to stay current on the latest Snapchat trends. Below we've rounded up some key eMarketer research and analysis to help you stay up-to-date.
Interested in accessing all of our research? Get in touch today to find out how with eMarketer PRO. Article Snapchat Ad Revenues to Reach Nearly $1 Billion Next Year After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer’s first forecast of ad revenues for the social platform. Read More » | Article US Snapchat Users in 7 Key Charts Snapchat continues to build a strong following and it’s quickly pulling ahead of it's rivals in the US. Read More » | Article Snapchat Revs Up Social Commerce Efforts with New Ad Features Snap Inc. is testing two new ad units, one of which can help advertisers—particularly retailers—deep link within ads, and another that simplifies auto-fill functionality for users. Read More » | Report Snapchat Advertising: A Roadmap for US Brand Marketers and Digital Agency Executives In its first five years, Snapchat has attracted millions of users and several big brand advertisers, but also criticism of its initial ad offerings, which only debuted last year. The company’s actions over the past several months have largely changed those opinions, and ad dollars are starting to rush in. Read More » | Report A Snapshot of Snapchat Usage Among US Millennials Over the last five years, Snapchat has become one of the major social networks for young, mobile-first audiences, as well as a top destination for brands that want to connect with this audience directly. Read More » | Report Snapchat's Stance on Video Viewability May Benefit Advertisers Snapchat aspires to change how the industry measures video viewability on mobile devices, which may give marketers a more granular set of metrics to measure the effectiveness of their mobile campaigns. Read More » |
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