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Stephen Colbert Caps His Late-Night Resurgence By Stealing the Show at CBS Upfront Network unveils the first look at CBS All Access’ new Star Trek series By Jason Lynch During last year's CBS upfront presentation, Stephen Colbert was little more than a footnote. The network instead gave the 2016 spotlight to his late-night companion, James Corden, who received not one but two extravagant opening production numbers. Meanwhile, Colbert was shoehorned in partway through, delivering a tepid routine that fell flat with the Carnegie Hall...
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NBCUniversal Slams Digital Advertising, Spotlights Megyn Kelly During Combined Upfront And celebrates the return of Must-See TV By Jason Lynch While networks will frequently take swipes at their broadcast competitors during upfronts week, NBCUniversal had bigger fish to fry as it held its second annual combined upfront on Monday morning at New York's Radio City Music Hall. Instead of taking aim at CBS or Fox, ad sales chief Linda Yaccarino directed most of her ammunition...
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The Super Bowl Gave Fox a Boost. Now The X-Files and a New Marvel Series Must Maintain Momentum The network will shake up 5 nights of programming this fall By Jason Lynch Fox climbed to second place in the 18-49 demo this season, largely on the backs of the Super Bowl and an epic seven-game World Series. And it hopes a shot of new supernatural-themed programming next season will help keep it there. The network's new schedule, which it revealed ahead of Fox's upfront presentation for buyers...
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Univision Dismisses the Idea the Leading Spanish-Language Network Has ‘Lost Its Luster’ Announces a new approach to prime time at upfront event By Chris Ariens Univision opened its 2017 upfront event Tuesday with a get-out-of-your-seat number by singer Becky G. It ended with Colombian superstar Shakira singing her hit "Hips Don't Lie." In between, the network did its best to assure ad buyers and media planners that it remains the best place for their Spanish-language ad dollars. "We've heard a...
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Showcasing Its Must-See Programming, ESPN Wants Advertisers to Trust It Despite Recent Layoffs ESPN presented the 'upfront truth' By Sami Main Between an onstage jazz band, intimate stage sets built to look like living rooms and bars, and the Angel of Advertising, ESPN went into today's upfront presentation wanting to show ad partners its sense of collaboration and honesty. ESPN recently had a round of layoffs, with about 100 staffers getting cut. John Skipper, president of...
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How Robert Greenblatt Took NBC From Worst to First Adweek’s TV Executive of the Year rebuilt his lineup piece by piece By Jason Lynch When he arrived at NBC in early 2011, Robert Greenblatt knew he was inheriting a fourth-place network in dire straits. But the former Showtime president wasn't fully prepared for what awaited him. "It was worse than I thought it was going to be--and I expected it to be bad," recalls Greenblatt, noting that "all the...
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A Guide to 2017’s Broadcast TV Renewals and Cancellations Here's which shows will—and won't—make it to next season By Jason Lynch The broadcast upfronts are now less than a week away, which means that those networks are approaching the finish line when it comes to setting next season's lineups, and are making final decisions about which of their current series will live to see another year, and which have reached the end of the line. While...
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