Your success this year depends upon the difference between actual value and perceived value.

In this live, interactive session, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, will teach you how to help customers perceive the value of your products and services. He’ll also share a real-world example in a case study that shows how an organization communicated the perceived value of its offering through a mobile landing page.

Format: YouTube Live
Date: 01/08/2020
Time: 1:00 p.m. EST

On a traditional website, a visitor would scroll down to see the information at the bottom of a webpage in the footer. However, with a sticky footer (sometimes known as a fixed footer) that information is always present at the bottom of the visitor’s web browser as the visitor scrolls down. They do not have to get to the bottom of the page to see it. Here are some tips and tricks for using sticky navigation.  

Don’t just copy someone else, discover your customers’ unique unmet needs. Use hypothesis-driven A/B testing. Conduct market research with social media. Heck, get out there and talk to them. Then serve those needs, big and small.

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• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
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• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines