| | Translate Theory into Action and Solve the Complex Communication Challenges | | | | Discounted Pricing Ends Next Wednesday, Sept. 28 | | Ragan’s Measurement Certificate Course for Communicators held over three consecutive Wednesdays, October 12, 19, and 26, is a three-part certificate series that will help you transform your best intentions into actionable plans with measurable goals. | | Upon completion of the course, you’ll master these top 10 skills: Define and set more meaningful goals and objectives Incorporate SEO into your measurement program Apply the latest Barcelona Principles to everything you produce Understand and implement smarter KPIs across your content mix Design bespoke metrics that reflect your contribution to the bottom line Select the best possible measurement tool for your specific metrics Analyze data using Excel Pivot Tables and extract actionable insights Use Google Analytics 4 (GA4) to show how you’ve moved the needle Design an integrated measurement dashboard that merges internal and external, digital and traditional media, events and social outreach Earn the C-suite’s respect (and a bigger budget) by delivering results and ROI | | View the full agenda. | | You’ll listen to and interact with the some of the most recognized names in communications measurement, research and analytics. |
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