| | Stories are spreading across social media. Twitter and LinkedIn are testing them, joining Instagram, Snapchat and Facebook. With consumer usage rising, marketers are increasingly using stories for organic marketing, influencer marketing and paid advertising.
In Marketing with Stories, eMarketer explores the growth of stories as a social media activity and as a marketing format. It also discusses how marketers are measuring the effectiveness of their story marketing. | In full, this exclusive report: |
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