Storytelling lessons from Hilton's director of content

Storytelling lessons from Hilton's director of contentThis year, Hilton turned 100. Considering it’s grown from one hotel to more than 5,700 hotels and 17 brands in 113 countries and territories, the chain has a lot to commemorate—but it didn’t want to mark the occasion with only statistics and accomplishments. Here's how it’s telling its story.

STORYTELLING 4 storytelling lessons from 100 years of ‘The Hilton Effect’ This year, Hilton turned 100. Considering it’s grown from one hotel to more than 5,700 hotels and 17 brands in 113 countries and territories, the chain has a lot to commemorate—but it didn’t want to mark the occasion with only statistics and accomplishments. Here's how it’s telling its story. CONTINUE READING...     Follow us:

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