The complicated streaming ad market has compounded advertisers’ frequency management problem, which could jeopardize the money flowing into the market.
| Audiences aren’t the only ones annoyed by seeing the same ads every time they tune into Hulu or Pluto TV. Advertisers are also fed up about the issue. Marketers are becoming so miffed that it may affect how much money they spend on streaming ads. Read more below. The complicated streaming ad market has compounded advertisers’ frequency management problem, which could jeopardize the money flowing into the market. BuzzFeed launched Tasty as an experiment in figuring out how to crack Facebook video in July 2015. Today, that experiment has become one of BuzzFeed's most successful franchises. Late last year, Facebook’s head of news partnerships told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Gaming is often thought of as a subculture, but it's just as dominant a part of youth culture today as music. For gaming companies, that means growth opportunities on par with MTV. Other things to know about The Future Leader Awards are your chance to showcase your company's emerging stars. Learn more about how we're recognizing the next generation of leaders in media, marketing and retail here. Despite new cookie restrictions, major companies including BuzzFeed and GroupM are using data and technology to drive behavioral targeting and personalize the on-site experience. Read the guide to learn how. Sponsored by Permutive. | | |
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howdy! | Content & Commerce | | With Tasty, BuzzFeed has a multi-revenue stream model | | What started as an experiment in the pivot to video has expanded beyond hands-in-pans videos and into licensed products, a creators program and both long-form and short-form videos and productions — even a hot-dog themed wedding. | | |
howdy! howdy! | Sponsored by PubMatic | | Why brands are cleaning up their programmatic supply | | Historically, buyers have struggled to determine which supply-side platforms (SSPs) are bringing quality inventory through their pipes. But many advertisers are now addressing these problems by taking a harder look at their programmatic supply paths. | | |
howdy! howdy! | Retail Media | | Inside TripAdvisor's pitch to media buyers | | In 2018, TripAdvisor media advertising revenue was $153 million. The company believes it is currently under indexed by advertisers and is looking to double its advertising revenue in the next three to five years. |
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