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February 17, 2023
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Top News
Maximize your outreach to past clients, your sphere and community to get better conversion results.
Full Story: REALTOR® Magazine (2/17) 
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Create Income Certainty in an Uncertain Market
is it possible to make a high income as a real estate agent in the middle of a totally distorted housing market? Learn how to create your own market conditions no matter what current shift is challenging other agents. >> WATCH ON DEMAND
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Best Practices in Sales & Marketing
Matija Pecotic works to "maximize each day" juggling a tennis career and his day job as a real estate director. A former full-time professional tennis player, Pecotic entered his real estate career after graduating from Harvard.
Full Story: CNBC (2/17) 
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YouTube is giving iOS creators the ability to add Shorts videos within comments and plans to offer the option for Android users "in the coming months." YouTube also rolled out Data Stories analytics for posts and is giving channel subscribers the option to become channel members within the Shorts feed.
Full Story: Social Media Today (2/15) 
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Real Estate Trends
Borrowing costs may see temporary increases in the coming weeks but are expected to stabilize.
Full Story: REALTOR® Magazine (2/16) 
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Home buying activity by investors is down significantly in 2023, though this could be good news for those looking to buy a primary residence, according to Redfin. Amid the coronavirus pandemic, investors frequently outbid individual buyers.
Full Story: MarketWatch (tiered subscription model) (2/16) 
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Business Wellness
Julie Teets, whose daughter died in a hospital, imagines a place where families can have more privacy and comfort as they say goodbye to terminally ill loved ones.
Full Story: REALTOR® Magazine (12/15) 
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Author: Redefine wellness plans for pains of remote work
(Pixabay)
Remote and hybrid work can exacerbate loneliness and other obstacles to mental health, but companies can develop wellness programs that compensate, says Laura Putnam, author of "Workplace Wellness That Works." Specific actions include candor from leaders about their mental health and policies that address work overload and perceptions of inequity, Putnam notes.
Full Story: TriplePundit (2/14) 
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News from NAR
The National Association of REALTORS® 2023 president is on the road, calling on members to get involved and show the REALTOR® difference.
Full Story: REALTOR® Magazine (1/25) 
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Fair & Equitable Housing
Massachusetts is making $50 million in grants available to retrofit older, low-income homes in an effort to improve energy efficiency and reduce the state's carbon footprint. Gov. Maura Healey says that energy costs and a lack of affordable housing are "intertwined crises."
Full Story: WBUR-FM (Boston) (2/16) 
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Legislation & Regulation
The latest Federal Reserve Survey of Consumer Expectations finds most households saying they feel better off than they did this time last year, although they think they will be worse off in a year. Survey respondents expect 5% inflation for the year and a 3.3% increase in median household income, marking a drop of 1.3 percentage point from the December survey.
Full Story: Banking Exchange (2/14) 
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Editor's Note
SmartBrief will not publish Feb. 20
In observance of Presidents Day in the US, SmartBrief will not publish Monday, Feb. 20.
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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