Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Oct 21. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:
1.
Saying something like, “This car has amazing features” leaves customers kind of clueless, according to research into words that do and don’t help close car deals.
Did you know 68% of KBB.com shoppers plan to purchase within two months, and that KBB.com is the most influential site for shoppers choosing a dealership? It’s no wonder successful dealers list with Kelley Blue Book. Get Results Out of the Blue.
3.
To promote its Bolt electric vehicle, Chevrolet is turning to an electrifying Olympic gold medalist named Usian Bolt. Get it?
The last time a Colorado dealer sold a car to a customer on Sunday was 64 years ago. State dealers don’t want to end that run, despite some regulatory prodding.
Exeter approves more than 70 percent of submitted applications above 475 FICO. Learn more about our flexible program and dedicated service.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Soap Lake, WA; the cleanest place around), contact Steve Finlay at sfinlay@wardsauto.com . OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
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