Social media marketing

Do LinkedIn videos work better than blogs? Here’s the data

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.

Marketing artificial intelligence (AI)

Lessons from letting AI vibe code a landing page

An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.

Salesforce

Study shows AI agents struggle with CRM and confidentiality

The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.

Marketing artificial intelligence (AI)

5 ways marketers are actually using AI to get more done

This guide covers five grounded, real-world ways marketers are using AI right now to improve efficiency without sacrificing quality.

Customer experience

Mobile marketing with RCS: What you need to know

RCS is game-changing technology for mobile marketing. Updated with news that Infobip launched RCS across four major U.S. mobile carriers.

B2B marketing

How AI flipped the funnel and made GTM tactics obsolete

Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.

Agencies

When clients ask "Did it work?"—here’s your answer

The Cross-platform Measurement in 2025 How-to-Guide helps agencies turn campaign metrics into client-ready insights. Prove impact with insights clients understand and value.

Marketing technology

Enterprise tech stack & governance for multi-location SEO

Learn how to build a scalable tech stack and governance model to streamline SEO across multiple locations, boost visibility, and ensure brand consistency.

What else we're reading

• What brands could survive without marketing?
• Is this marketer underpaid? You be the judge.
• How do people end up in marketing operations, anyway?
• The best buying signals aren’t in a database
• And the most underrated marketing skill is …
• What types of agencies will still be around in 5 years?

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• NEW! Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “You’ve probably seen LinkedIn ads encouraging you to use video in your content strategy. With attention spans shrinking, it seems like a logical shift. But do videos perform better than traditional posts?” – Scott Gillum in Do LinkedIn videos work better than blogs? Here’s the data.
• “If you want to try vibe coding yourself, set clear expectations. AI won’t give you a finished product, but it will give you a stronger outcome than copy alone. Lead with content, not layout. Trust that AI has seen enough web pages (it has) to make a good one for you.” – Melissa Reeve in Lessons from letting AI vibe code a landing page.

From Search Engine Land

• Reddit unveils social listening tool and conversation add-ons
• Target CPC bidding comes to Google Ads Demand Gen
• How to align your SEO strategy with the stages of buyer intent
• 3 soft skills that are critical for SEOs in 2025
• Why Google ad strength won’t predict your RSA success