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Refinery29’s Cannes Study Finds That Gender Equality Efforts Have Left Women of Color Behind Ad campaigns and workplaces still run on stereotypes By Patrick Coffee Given last week's intense debates about Publicis and Marcel, one may have missed a major topic of conversation at the 2017 Cannes Lions festival: diversity, or the persistent lack thereof. Several panels sponsored by companies like The Wall Street Journal addressed the matter only yards away from Mother London's #CampaignForEquality billboards that featured industry personalities...
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This Infographic Shows How Trump Is Absolutely Driving Media Twitter A detailed look inside 783,000 tweets worldwide By Christopher Heine Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights...
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This Former Hollywood Writer Is Helping Netflix Create Daring Campaigns MullenLowe's Betsy Rosenbloom bridges the gap between creative and media planning By T.L. Stanley Betsy Rosenbloom found an entirely new way to say, "Be mine," to promote a Netflix variety show this past February called Michael Bolton's Big, Sexy Valentine's Day Special. A series of cheeky e-cards got right to the heart of the matter: "This Valentine's Day, I'm going to power ballad a baby into you," read one,...
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Rooted in Rap Royalty, Narrative Focuses on Storytelling for the ‘New American Mainstream’ Russell Simmons was a co-founder of the New York shop By Marty Swant It's been four years since Tricia Clarke-Stone and Russell Simmons--most notably known as the force behind hip-hop label Def Jam Records--co-founded Narrative, an agency focused on storytelling for the "new American mainstream." Since then, Narrative's 16 full-time employees and freelance collective of "nerds, cool kids and weirdos" have worked for brands ranging from JCPenney to...
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Ice Cube, Fox Sports and Wieden + Kennedy Took Over an Iconic NYC Basketball Court to Promote Big3 Agency's first public work for network since splitting with ESPN promotes 3-on-3 league By Patrick Coffee The NBA season just ended, but thanks to Fox Sports, hip-hop icon Ice Cube and a few of his famous friends, fans' brief hoop hiatus is already over. Cube announced the launch of Big3, a professional 3-on-3 league, earlier this year and quickly followed with news that Fox Sports 1 would be running the games...
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Podcast Revenue Will Jump 85% This Year to Hit $220 Million With the rapid grow, the audio format is proving quite lucrative By Sami Main Next time your friend jokes about starting a podcast, make sure your friend follows through. According to a new report from the IAB in partnership with PricewaterhouseCoopers US, podcast ad revenue has grown by 85 percent since last year and is on track to reach more than $220 million in 2017. Previously, ad revenues for...
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BuzzFeed’s Latest Crazy Invention Is a Fidget Spinner That Contains Lip Gloss The publisher's Product Lab strikes again By Sami Main BuzzFeed has taken fidgeting to a new, glamorous level. Now, kids and people who want to stay "stylish" while they fidget can order a GlamSpin, a combination of a fidget spinner, lip gloss container and toy. The GlamSpin will have three flavors of lip gloss: Peach Whirl, Grape Twist and Strawberry Cyclone. BuzzFeed's Product Lab...
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