7 tips to help brokers master social media As the broker for CarMarc Realty Group, Carrie J. Little views content creation as one of her biggest job responsibilities. Here, she shares her top social media tips. Full Story: REALTOR® Magazine (July 12, 2021)
Don't overlook marketing to older generations Older consumers tend to control the most resources, yet many companies could be missing opportunities to market to them, writes Lotte Reford, communications lead for Squadhelp. While print media and TV have been the usual routes to reach this demographic, many older consumers are active on social channels, Reford writes. Full Story: AllBusiness (3/12)
LinkedIn expands ThoughtLeader content choices ThoughtLeader promotions can now include any LinkedIn post, whether or not the brand behind the ad employs the post's creator. LinkedIn will notify the original poster, who can say yes or no to the use, and add a tag above the text for transparency. Full Story: Social Media Today (3/13)
Manhattan apartment rents rose in Feb. from prior year Median rent on new Manhattan apartment leases rose 3.3% year over year in February to reach $4,230, according to Miller Samuel and Douglas Elliman Real Estate. Rents typically ease during the winter, but several factors kept prices firm this time, including elevated mortgage rates and low unemployment. Full Story: Bloomberg (3/13)
Fair & Equitable Housing
NYC's smallest apartment doesn't have its own bathroom Listing agent Alexander Bruni attracted millions of views to his TikTok video showcasing a 54-square-foot New York apartment that is available for $1,200 monthly. The unit also has no kitchen or running water, leading some to wonder about its legality. Full Story: Calgary Sun (Alberta) (3/12)
Legislation & Regulation
Final DOL rule on independent contractors takes effect A final rule on independent contractors from the Department of Labor went into effect March 11. The new rule relies on a "totality-of-the-circumstances" framework with six factors to determine whether a worker should be classified as an independent contractor or an employee. Full Story: Construction Dive (3/11)
Many ad executives are not convinced that TikTok will ultimately be banned in the U.S. following passage of a House bill that could do just that, but Tinuiti's Jack Johnston says this is the first time "there's really been some teeth to [TikTok legislation]." Ad executives have contingency plans in place with clients in case of an outright ban and predict a potential land grab among Meta, YouTube and other platforms. Full Story: Digiday (tiered subscription model) (3/13),Ad Age (tiered subscription model) (3/13)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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