New survey - A look at generational differences, behavioral habits, and more -
Hi John,
Influencers play a meaningful role in what consumers buy. In fact, at least 59% of US consumers surveyed by Tinuiti recalled buying a product promoted by an online influencer in the last year. To help you win consumer packaged goods (CPG) shoppers and influence purchases, we invite you to read this study, compliments of Tinuiti.
Enjoy the study,
eMarketer Editors
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| | | | CPG customers have never before had as many ways to discover and purchase day-to-day essentials as they do in 2023.
To help you craft your marketing strategies, learn how 3,000 US consumers responded when asked about their beauty, food and beverage, and health product shopping habits.
Download this study, and find out: Why social media is critical to the CPG customer journey How consumers plan to adjust their behavior over the next year when it comes to pandemic-boosted behaviors like buy online, pick up in-store Where shoppers discover, search, and ultimately purchase products online | | |
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