Most popular design styles in each state | Tips to creating authentic content that resonates | Is it time to add direct mail back to the marketing mix?
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Best Practices in Sales & Marketing
Tips to creating authentic content that resonates Research indicates there's a huge disparity between the authentic content brands think they're delivering and that which consumers say they're seeing, writes social media expert Arik Hanson. To avoid producing content that appears too staged or stilted, Hanson suggests enlisting employees to craft user-generated content, post unrehearsed behind-the-scenes footage and test live and unscripted videos. Full Story: ACH Communications (Arik Hanson) (9/14)
Is it time to add direct mail back to the marketing mix? Research indicates consumers are demonstrating media fatigue, but direct mail engagement is generally on the rise, and "new technologies are making it more personalized, scalable, affordable and trackable," writes PostcardMania's Joy Gendusa. "Direct mail innovations have turned the tide, and today it has a place in every part of the sales funnel to elicit direct buying responses," Gendusa writes. Full Story: Adweek (9/15)
Rents are dropping in these cities Des Moines, Iowa; Anchorage, Alaska and Chicago are among US cities that are seeing rent prices drop, bucking a national trend of rising rents, according to a Zumper report. Full Story: CNBC (9/18)
Pink subway tiles and pocket doors were among design elements that helped transform a chicken shed into a welcoming bathroom space. Full Story: Ideal Home (9/13)
Technology & Innovations
Startup moving industry marketplace Shyft raises $16M Shyft, a startup that developed a marketplace for moving companies, raised $16 million in its Series B funding round. The company will use the capital to roll out new services and pursue partnerships with membership organizations, real estate companies and relocation management firms. Full Story: FinSMEs (9/16)
Attorney general takes Connecticut's M&T Bank to task Connecticut Attorney General William Tong has contacted M&T Bank with a list of complaints he received after a problematic integration of its systems with those of People's United Financial, which it acquired last year, stating: "Customers have been blocked from online accounts and phone apps, wait times in branches and on the phone have been unacceptably long, real estate closings may have been delayed and otherwise complicated, automatic payments have been disrupted, among other complaints." Several of the complaints claim that People's United personnel, who may have been better equipped to handle the conversion, were sidelined. Full Story: American Banker (9/18)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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