This week's MarTech Newsletter is brought to you by: Cheetah Digital
No matter how many hours of planning, vision, or pipeline-building aspirations you’ve baked into your marketing campaigns, a marketing tool that limits your execution won’t deliver the results you seek. But how do you know if your Martech tool is hindering your success? How do you know if a Martech provider can deliver on the key areas you need to knock your campaigns out of the park? A good Martech tool enables you in the following areas: Data: The lifeblood of any marketing programAcquisition & Enrichment: First- and zero-party dataCustomer Engagement: Across all channels and touchpointsNext-Gen Personalization: Orchestrate real-time experiencesRetention: Creating emotional loyalty through a value exchangeStrategy: Focus on people, process, and technology We know the process of adopting a new marketing technology or even auditing your current one can be daunting. That’s why we’ve created a guide, The Top RFP Questions to Ask Your Martech Vendor, that addresses multiple checkpoints in the RFP journey. Download the guide and learn the right questions to ask when it comes to assessing your marketing technology.
