Submit your cases and get some shopper cred. (Shopper Innovation Awards are part of the Creative Report Card.) Categories include: Changing behaviour. Efforts that disrupted shoppers' routines and patterns. Small budget, big impact. Programs that moved the needle but didn't break the bank. Reinvention. Brands or retailers that navigated a transformation to their positioning, offering or long-running programs. Targeting. Clever connection with segmented and niche demos. and more. + Public Service categories for cause, non-profit or fundraising programs. |