| From in-store experience to brand activation to e-commerce and CRM breakthroughs – submit your forward-thinking programs that revolutionize consumers' path to purchase! Late entry deadline: December 15. Spanning all shopper marketing areas, the SIA categories include: Brand new! New approaches for newly launched products. Out of the box retail. Driving engagement through innovation. Path to purchase / Out-of-store. From digital & mobile to innovative OOH. + Public Service categories for cause, non-profit or fundraising programs. Full list of categories | 