Plus, where digital ad spend dipped in 2Q
| The rules changed quite a bit for email marketers this year. How should you go about the usual tasks of engaging customers and growing your list? Today, contributor Brian McKenna provides a helpful guide to Gmail’s spam guidelines and best practices for marketers in this murky new environment. Email, of course, is an art as well as a science. Also today, managing editor Constantine von Hoffman reports on new data that shows digital ad spend was slowing down on some platforms last quarter. There are some emerging platforms to watch, however. And speaking of industry trends, would you mind spending just a few minutes taking the MarTech Replacement Survey? We look forward to sharing the results later this year. Chris Wood
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| Email marketing | | | Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective. | | |
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| Digital advertising | | | While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. | | |
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| The MarTech.org podcast | | | We spent 10 minutes discussing the latest research on customer experience with Holden Bale, Global Head of Experience & Commerce at Merkle. | | |
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| Customer experience | | | Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want. | | |
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| MarTech webinar | | | The digital world moves fast. What worked yesterday might not cut it tomorrow. To stay ahead, your content needs to be dynamic, engaging, and effective. | | |
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| Customer experience | | | Learn what drives customer satisfaction, how to measure it and ways to boost your company's long-term profitability. | | |
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| Marketing artificial intelligence (AI) | | | Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals. | | |
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| First-party data | | | With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. | | |
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| Search marketing | | | GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. | | |
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| Free online event | | | An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! See what’s in store | | |
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