With some companies opting to not air ads for the big game, and others eager to jump into the conversation online, which comms pros had a night to match Tom Brady’s seventh Super Bowl win?
With some companies opting to not air ads for the big game, and others eager to jump into the conversation online, which comms pros had a night to match Tom Brady’s seventh Super Bowl win?
Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience.
Join us Feb. 9 to hear from industry leaders Charlene Wheeless, Dr. Denise Hill, Dr. Rochelle Tillery-Larkin Ford, and others address racial justice and action in the comms industry.
The lessons of 2020 have been profound as leaders have found new connections with essential, deskless employees, according to experts at Workplace from Facebook.
Also: YouTube launches personalized sports portal and expands ad markets, Instagram looks at vertical ‘Stories’ feature, CNN president to stay on through the end of 2021, and more.
The media network’s videos racked up millions of views across social media platforms, so take these insights to heart for content that can make your brand’s engagement soar.
Many of the traditional big players are sitting out this year’s event, but research shows that some brand awareness is already baked in for longstanding advertisers.
A good compromise means that everyone gets a little something, but no one is completely satisfied. Getting a clean resolution requires careful listening and plenty of tenacity.
Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.
Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.
