| Email subject lines can determine whether or not your email gets openedâ or even noticedâ in a crowded inbox. Your subject line communicates your emailâs value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). Email is the most profitable marketing channel (when considering ROI), so weâve curated the best practices for email subject lines to make sure you can confidently leverage your best tool. | 