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Ingredient Idol winners shine at SupplySide West — article

Winners (and finalists) in three health condition categories dominating the market will surely help shape the future. Learn why judges chose them (and why consumers will as well) and how their science-backed innovations could shape healthy aging, performance and women’s health markets. Watch quick interviews with the champs. And learn more about the science behind their wins.

Build consumer trust in product quality: Communicating ingredient science is key — video Research indicates that consumers prefer supplements that provide strong science with well-documented results, but this needs to be communicated in a way that makes sense to them. When this is done right the result is repeat purchases that are good for both brands and retailers. Hear how to best go about this in a new video from Inside the Bottle and Nutriventia Co-founder and CEO Rajat Mittal Shah.		New science could be powerful marketing tool for cannabinoids — article Amid marketing restrictions and regulatory challenges, recent clinical studies showing promising health benefits for pain and stress relief and improved sleep quality are a beacon of hope for the broader cannabinoid category, including the CBD market. Learn how the sector is gaining scientific credibility — at a time when it desperately needs it.

How Ozempic reframes weight management for natural opportunities — article

Instead of pushing “natural” alternatives to GLP-1 drugs into the shadows, products like Ozempic have uncovered a range of opportunities for customers at different stages of their weight-loss journey, writes NBJ’s Rick Polito. Learn about these powerful positioning possibilities here and more extensively in the new special report Supplements in the Ozempic Age.

What’s sustainable packaging worth to supplement consumers? — article

It’s certainly worth more than the increase in packaging cost, reveals one company’s survey examining the value consumers give to replacing all those plastic containers. Learn how sustainable packaging for supplements is gaining momentum, check out top innovations and get the latest scoop on the issue, which was an especially hot topic at SupplySide West.

More on why, and how, communicating clinical science to consumers is critical for the supplement industry — video

Trust is a commodity. Forging clear communication strategies to explain the scientific methods behind ingredients, clinical trials and product production is critical to earning — and maintaining — consumer trust. This new video from Inside the Bottle and Atlantia Clinical Trials provides insight into clinical trial models that support product efficacy and label claims, and how to prioritize consumer educational messaging that drives trust.

Inside the Bottle unites companies from across the supplement supply chain to advocate for a transparent, collaborative supplement industry that supports consumer health empowerment. #InsidetheBottle

By Informa Markets

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