| Is customer retention your priority for 2017? Signal, in partnership with The CMO Club, posed this question to a select group of global marketing leaders. And their responses tell an interesting story of where they most want – and need – to improve. It’s no mystery that loyalty and retention top the list of marketers' priorities. The cliffhanger? What it really takes to drive personal, relevant customer experiences that reduce churn, increase customer lifetime value and ROI. Get the full report, including interviews with Gap, MetLife, Turner, Payless Shoesource, and Princess Cruise Lines to discover how top brands are turning the challenges of digital transformation into opportunities to enhance customer relationships – and their bottom lines. | 