Survey: Unification in sales & marketing is key for ABM success 43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member of our Advisory Board, Peter Isaacson, details all the finding from the survey.
ClickZ Daily: October 9, 2020 |
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| Happy Friday! 43% of companies named Sales and Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Today we have their CMO and a member of our Advisory Board, Peter Isaacson detailing all the finding from the survey. “Sales and marketing alignment isn’t something that can be achieved once and then forgotten about. Leaders must continually prioritize alignment so that once teams reach unification, they may remain unified, and reap strong results in the long run,” says Peter. Also Viant’s SVP, Brian Bell highlights how agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approaches. He writes: An approach focused on connecting with the consumer across multiple channels enables brands to tailor campaigns to the values of the consumer. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing Peter Isaacson 43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member of our Advisory Board, Peter Isaacson, details all the finding from the survey. |
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Digital Marketing Brian Bell Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approaches. Read more |
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| Digital Marketing John Nash Rapid digital transformation and the ongoing pandemic have enforced whole scale changes to the retail world. Redpoint Global’s CMO, John Nash, discusses what the future of malls will look like. Read more |
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| Digital Marketing Matt Moore Impact’s Matt Moore argues that affiliate has much more in common with biz dev than with marketing — and that the industry is due for a change in mindset. Read more |
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| Content Marketing Chris Feo Chris Feo, CRO of Tapad, highlights how brands can solve for the attribution challenges presented by the fast-growing podcast medium. Read more |
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| Kentico Kontent delivers all the benefits of a headless CMS while empowering marketing teams to manage the experience across all digital channels. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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