During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry.
| As more offices return to in-person, many companies are ramping up their efforts to make their spaces more eco-conscious. This commitment isn’t anything new, but it reduces waste, boosts the company’s image among employees and customers — and bolsters the bottom line. Read more below. During the pandemic, as firms dramatically curbed their energy and paper usage and reduced their office footprint, sustainability has become a whole new rallying cry. Delish has decided to scale up its print business from cookbooks and bookazines and to a quarterly print magazine as a way to build out its membership offering. Apple's decision to only allow access to its mobile identifier on a user opt-in basis left Zynga with no choice but to try and become a walled garden. For Digiday+ members, marketers and media buyers say that the next few months will see a hybrid approach from marketers with a rise in advertising and marketing that had dipped (i.e. out-of-home and experiential) due to the pandemic as well as a continued push for virtual and live audio options. Other things to know about Next week: Hear from Redbox chief digital and strategy officer Jason Kwong, Publicis Media svp of data science and research Jennifer Garcia and more at the Digiday Programmatic Marketing Summit LIVE. Creative built for the walled gardens is almost always better than creative built for the open web — marketers need a bridge between the two environments. Sponsored by Nova Social Display. From Modern Retail: Personalization plays a major role in online purchasing decisions, but many brands are still figuring out how to effectively tailor the customer experience. Sponsored by ROKT. | | |
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