Swap the sales funnel for the infinity loop and messaging lessons from Taylor Swift

The Daily Scoop: P&G quietly drops forest degradation ESG pledge

Plus: Target's sale slump could embolden activists and movie studios take "unusual" negotiating step.

Forget the sales funnel — it’s all about the ‘infinity loop’

And PR has a huge role to play.

The core of Taylor Swift's PR strategy is values-based messaging

In all her eras, T-Swift has dominated the comms game.

The Daily Scoop: Cautionary tales of AI comms gone awry

Plus: President Biden visits Maui amidst timing criticism, Meta re-enforces three-day in-office rule.

Focusing on a ‘return to culture’ puts to rest the return-to-office debate

Ragan 's CEO shares the top five trends facing communicators.

Use AI to draft — and your instincts to edit

Real examples to help you refine your work.

New social media features you need to know this week

Updates from Threads, X/Twitter, Instagram and more.

The Daily Scoop: Elon Musk has a moment of clarity over X's possible future

Plus: Meta’s Threads could add desktop feature this week, Lysol encourages healthy classroom habits.

The cautionary PR lessons from Threads’ meteoric launch — and decline

The initial buzz was intense. But things have already changed drastically.

3 PR lessons in reputation and brand management from the suspension of Orioles broadcaster Kevin Brown

A few missteps turned the incident into national news.

Learn from these strategies to succeed in Black Business Month

Great examples to inspire your campaigns next year.

The Daily Scoop: Hawaii's favorite food makes big splash in Maui relief efforts

Plus: New York City bans TikTok on government-owned electronic devices, YouTube channel Linus Tech Tips addresses controversial quality issues to build up credibility.

An intern’s guide to achieving success and avoiding common mistakes in PR

Starting your career can be scary. Here are tips from people who have been where you are.

6 questions with: Megan DiSciullo of PwC

Megan DiSciullo shares the biggest challenge she’s overcome in her career.