Sweet solutions for a cookie-less world Sofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be success in a non-data targeting world.
ClickZ Daily: March 27, 2020 |
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| Happy Friday! Today we have Sofia Maravich, Senior Director of Client Success at Nativo outlining the three main things marketers need to consider to be success in a non-data targeting world. Sofia writes: The current momentum toward a more-secure, first-party-data-driven ecosystem is an acceleration in the right direction for marketers—one that was going to come about with or without new privacy legislation and third-party cookie restrictions by Google. Also, LeadMD’s CEO Justin Gray provides a primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. He says: Even though a CDP will serve the business at-large, marketing is the headspace that must own this critical transformation, as well as the reinforcement of the customer experience that depends on it. Also ICYMI: 3CLogic, a leading provider of cloud contact center solutions for ServiceNow and other major CRMs, announced a $9 million Series B financing led by Capitan Investment Partners and True Blue Partners. ZON, the region’s first fully decentralized mobile-only ecommerce network, has closed its seed funding round at an unprecedented $8 million, making it the largest recorded single seed round in the UAE. Espressive, a pioneer in artificial intelligence (AI) for enterprise service management (ESM), announced $30 million in Series B funding led by global venture capital and private equity firm Insight Partners. Vibes, a leading mobile engagement platform for connecting people to the brands they love, announced the free availability of Vibes Notify, a text messaging broadcast solution, to any essential business during the COVID-19 pandemic. |
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Digital Advertising Sofia Maravich Sofia Maravich, Senior Director of Client Success at Nativo outlines the three main things marketers need to consider to be success in a non-data targeting world. |
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Data & Analytics Justin Gray A primer on the power of Customer Data Platforms (CDP) and marketing’s role in their use. Read more |
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| Data & Analytics Jacqueline Dooley Affinity Co-founder and CEO, Ray Zhou, speaks to how AI and technology is helping reshape the way businesses manage relationships. Read more |
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| Analytics Luke Richards A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals to make the most out of social listening and analytics. Read more |
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| Digital Advertising Barry Levine Nearly half of all mobile offerwall users said that if a mobile game suddenly removed its offerwall, they would stop playing after they ran out of virtual currency. Furthermore, 30% said they would continue to play without making an in-app purchase. Read more |
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| Content Marketing Helen Aboagye CMO of Imagen, Helen Aboagye, discusses why an intuitive digital asset management (DAM) system is essential for today’s agencies. Read more |
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Content Marketing For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners create a business plan as a part of their launch, with the changing economic scenario it becomes difficult to refer to the initial plan at all. Download now |
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