After a busy summer of 2023, USA Swimming has turned the page toward the Olympic year. The 2023 World Championships have come to a close and many athletes’ sights are now set on the largest event in aquatic sports. However, there is one big step for athletes before they can focus on the Olympic Games in Paris. Swimmers from New York to Alaska and everywhere in-between must focus on the most stressful meet on U.S. soil: the United States Olympic Team Trials. For the first time since 2000, the Trials are returning to Indianapolis. The city is preparing to put on the largest meet in American history. Indy will host Trials at Lucas Oil Stadium, the 70,000-seat home of the NFL’s Indianapolis Colts. “We were approached by USA Swimming and how they were thinking about putting this meet into a football stadium,” said Sarah Myer, Chief Marketing Officer for Indy Sports Corp (ISC). Along with her title as Chief Marketing Officer for ISC, Myer is the event co-director for the 2024 U.S. Olympic Swimming Trials. “We do things the Indianapolis way here,” Myer said. “We were ready for the challenge, and we knew that if USA Swimming was going to do this, we were going to take it to the next level. When you hop off the plane in our airport, you will immediately know that Trials are here.” The 2024 U.S. Olympic Swimming Trials will have the capacity to seat 30,000 fans per session. This is a dramatic increase from the 14,000 seats available in Omaha. “This is going to be record breaking with how many people are going to be here,” Myer said. “Indianapolis is the competitive city. They love competition, and they love fast stuff.” |