As more companies seek to enforce vaccine mandates—and employees voice growing concerns over rigid coronavirus ultimatums—here’s guidance on how best to proceed.
Also: Farm Rich appoints chief cheese officer, Michigan utility companies address widespread outages and Twitter seeks to make its platform more accessible.
The brand’s director of internal communication is offering a sneak peek behind the scenes of how the pizza company connects with employees amid unprecedented change and disruption.
PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way.
When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner.
Creating a public platform for your top executives can rattle nerves, but finding that authentic voice for your organization has never been more important.
