T-Mobile and others disclose data breaches; YouTube demontizes 'coronavirus'; PR pros mark Internatonal Women's Day; and more

MORNING SCOOP

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more.

PR INDUSTRY

PR pros mark International Women’s Day

The industry still has work to do to combat discrimination and close the pay gap. Here’s what some leaders are doing to spotlight the contributions of women in communications.

EMAIL

7 tips to make your email super effective

Organize your text, limit each message to a single topic, avoid jargon and redundancies and, for Pete’s sake, double-check names and spellings. Oh, and when you can, make a phone call.

PR DAILY AWARDS

Accepting submissions: PR Daily’s Nonprofit PR Awards

Share your best campaigns, initiatives and publications from the past year. The deadline for entries is April 24.

THE WORKPLACE

What strong women leaders mean to PR’s future pros

For the next generation of communicators, female initiative and mentorship has made all the difference.

PR INDUSTRY

Why and how to break down the silos dividing PR and marketing

Turf battles stifle success, and ignorance of colleagues’ efforts and objectives will yield absolutely no rewards. It’s time to reassess how you’re managing your ‘integrated’ teams.

MORNING SCOOP

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.

MEDIA RELATIONS

8 essentials for landing your client a TV segment

Make your pitch distinctive and valuable to the producers and their viewers. Timing is crucial, and the personal touch—in your email and follow-up phone call—makes a huge difference.

PR DAILY AWARDS

Share your comms work that’s making the world a better place

Don’t miss the March 20 entry deadline for PR Daily’s Corporate Social Responsibility Awards. Showcase your influential work.

CRISIS COMMUNICATIONS

Power up your crisis plan before an emergency hits

A free webinar from Signal AI offers essential tips for writing or revising your crisis plan. Can you spare an hour to save your organization’s reputation?

CRISIS COMMUNICATIONS

Crisis lessons from MLB and the Astros

After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. Here’s what one communications pro says went awry.

WEBSITES

3 handy tips to harness search for top-ranking B2B content

There’s more to optimizing your webpages than choosing the right keywords. User experience is moving from online inquiries to journeys, and predictive intelligence is altering the playing field.

MORNING SCOOP

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

Also: Twitter beefs up its Lists feature for Android, BB&B taps Walgreens exec, key stats on podcasting, Ragan’s 2020 Salary & Workplace Culture Survey, and more.

WRITING & EDITING

10 tips to establish a consistent, captivating corporate tone of voice

Keep it simple. Be direct. Perhaps above all, use whatever influence or authority you have to help others succeed.